Over the last several months you’ve seen me write a lot about what I’ll call throwback denim. Denim that is simple and comfortable and comes from a simpler time. A little less “ass-vertising” if you know what I mean…

I love brands like Rock & Republic and True Religion but I hate the fact that other brands think that men don’t want other options. Fortunately there are a few denim houses that recognize that the tide is changing and, as a result, are bringing fantastic denim washes and fits without having to scream and shout the brand name.

One of those brands is Cult of Individuality.

The name is a bit of a hint into the brand point of view….

Unlike other denim brands, Cult has made the choice to prioritize feel and fit over other aesthetic attributes. Now don’t get me wrong, the denim from this brand looks great but this is a brand that recognizes that the magic of denim occurs when you slide your legs in and pull the waist band over your hips.

If they feel familiar, comfortable and like they’ve been your favorite pair for a decade then….really…nothing else matters.

Cult of Individuality understands that. It’s a “guy’s guy” brand of denim – worn-in and rugged, designed to look and feel like the jeans that you’ve had forever that you just live in, but in the most modern of cuts.

Available in Hagen Straight, Rebel Slim, Rocker Skinny & Trysten Boot cut, the line was just picked up by Bloomingdale’s and is also available in specialty stores worldwide – retailing at $185 (a great price-point considering all the hand detail and distressing that goes into these jeans).

Cult of Individuality calls it’s denim “the canvas of the owner’s life experiences” – what an outstanding way to describe denim….so very true.

I say pick up a new canvas and create a masterpiece!

Make it an Outstanding Day!

- Kenyatte